We are super delighted to be chatting with Anna Jones on the blog today. We must admit we are having a total fan girl moment. Anna’s recipes are simple, nutritious and divine – Lou, caught up with Anna to learn about her beginnings in food and what ingredients she cannot live without.
Three years ago, I had just left a miserable job with an epic commute for a new role that turned out to be even worse. By the summer, I had been made redundant and was wondering what the hell to do with my life. I’d worked in the fashion industry since I left university, in roles that were once upon a time my dream jobs. On a daily basis, I had been told that ‘hundreds of girls are queuing up to do your job for free’, as I crept off to sob in the toilets. I witnessed a thriving independent company being poached by a greedy businessman, yet also learned the perils of working for a small brand with no HR department. I was over fashion, I never wanted to work in the industry again, but what was my next move?
Most of us as creative women hate the idea of marketing and selling ourselves. There are all sorts of factors at play here: lack of confidence, not wanting to take up space, the general grossness that we feel around selling and marketing. It’s that last one that I really want to dig into, because it really flows through everything else. We have this idea of what marketing and selling “should” be because we see the “successful” people touting their six figure launches and lead nurture funnels and it doesn’t feel like us – cue a total break down of confidence and a lack of belief that you have what it takes to run a business.
Moons and Junes is a Copenhagen-based lingerie brand devoted to providing an everyday luxury to women. They celebrate uniqueness through a devotion to help women feel beautiful and confident in their own skin. Lingerie that aren’t just designed to look good; they’ are made for your body and your needs.
Comfort, quality and real women as models, we needed to find out more. Lou chatted with founder of Moons and Junes, Agnete Bjerre-Madsen. And asked about the beginnings of the brand and the women featured in the campaigns.
Dried flowers are making a comeback which is wonderful because first of all it means that we are recycling flowers more and adding to the sustainability of the industry but also because it becomes inexpensive for people to make projects themselves with flowers that they have dried out. It also means no water or floral foam which is also making your carbon footprint a considered one. We also love the foraged section. We are really into foraging, we love seasonality and what the local environment has to offer. We like that you can have a little walk along a canal or in the countryside and pick up a few things that nature has scattered and make something at the end of the day that will remind you of that time in nature.